This “hall for accommodations of large assemblages” was built in 1902 and its initial performance was presented in May of that year. In the year 1900, a movement was started by the newly-organized Asheville Auditorium Company to secure a large gathering place for the Asheville area. With over 200 days of events and drawing over 225,000 people annually, HCCA continues to support the vitality of the region as a whole and the vibrant downtown of Asheville in particular. HCCA is known as a quality venue that hosts a diverse variety of events that reflects the creativity, uniqueness, and artistry that Asheville is known for. Cellular Center Asheville and the Asheville Civic Center, has a long and interesting history which dates back over one hundred years. History Harrah’s Cherokee Center – Asheville (HCCA), previously the U.S.